User Research
Prototyping
Visual Design

VC Nutrition — Nutrition Coaching Website
A nutrition coach's 1:1 coaching was strong, but her website wasn't converting visitors into clients. Working in a team of three, I led the visual direction and redesigned the experience from the ground up: restructured the IA, built a design system, and replaced an off-site Google Form with a built-in sign-up flow to keep users on the page.




