Lost and (Re)found
SOS Lost Pet Rescue NW’s website redesign aimed to support their rescue mission by reducing user friction and creating a warm, trust-building experience that helps visitors take meaningful action — from adopting and donating to volunteering.
Category
UX/UI
Brand
SOS Lost Pet Rescue NW
My Role
Visual Designer
Intro
Audited the existing product to uncover content structure gaps and initial engagement challenges.
Context
Defining the Challenge
Discover
Identified underlying anxieties and behavioral friction contributing to hesitation and disengagement, using qualitative insights to guide design priorities.
Research
Uncovering Decision Paralysis
Persona
Synthesizing the User Mindset
Define
Framed actionable design priorities directly from user pain points to streamline onboarding flow and reduce cognitive load.
Strategy
Simplifying Entry Barriers
Information Architecture
Reducing Cognitive Overload
Design Decisions & Trade-offs
User Journey
Mapping Engagement Pain Points
Design
Translated product goals into UI decisions that simplified user journeys, minimized friction, and built confidence.
Wireframes
Structuring for Effortless Flow
Visual System
Visual Language to Lower Barriers
Hi-Fi Mockups
Delivering the Final Experience
Test
Validated design directions through small-scale preference survey and qualitative feedback.
Preference Survey
Evaluating Hero Variants
Iteration
Refining Details
Results
Observed early positive signals from qualitative feedback and client-reported engagement improvements.
Product Outcome
Early Signals of Success
Next Steps
